PPC Services: Drive Sales With PPC Management Services

Accelerate sales from paid search with the PPC services that deliver a 20% increase in return on investment. See what our full-service solutions (which include our award-winning team, tech, and strategies) can do by requesting a proposal today!

91%

RETENTION RATE Industry average: 50%

WHY IS OUR RETENTION RATE SO HIGH?

Scalable solutions Industry specialists Proven results

83

NET PROMOTER SCORE Industry average: 16

WHY IS OUR NPS SO HIGH?

Turn-key solutions Real business results Consistent communication
“WebFX has been a game-changer for our web strategy.”
U.S. Healthcare Company

93%

CLIENT SATISFACTION SCORE Industry average: 72%

WHY IS OUR SATISFACTION SCORE SO HIGH?

CLIENT SATISFACTION SCORE CLIENT SATISFACTION SCORE

PPC Services: Drive Sales With PPC Management Services

Accelerate sales from paid search with the PPC services that deliver a 20% increase in return on investment. See what our full-service solutions (which include our award-winning team, tech, and strategies) can do by requesting a proposal today!

91%

RETENTION RATE Industry average: 50%

WHY IS OUR RETENTION RATE SO HIGH?

Scalable solutions Industry specialists Proven results

83

NET PROMOTER SCORE Industry average: 16

WHY IS OUR NPS SO HIGH?

Turn-key solutions Real business results Consistent communication
“WebFX has been a game-changer for our web strategy.”
U.S. Healthcare Company

93%

CLIENT SATISFACTION SCORE Industry average: 72%

WHY IS OUR SATISFACTION SCORE SO HIGH?

CLIENT SATISFACTION SCORE CLIENT SATISFACTION SCORE

We have been running successful Google AdWords (now known as Google Ads) campaigns on behalf of our clients for many years. Let our experience save you time and money, and bring you the results you’ve been looking for.

Don’t waste another cent

We have seen countless businesses spend thousands on “garbage clicks” that have never brought in a sale or enquiry, Ad accounts that have been incorrectly setup or poorly managed. If you think this might be you, call us now.
Google Ads and paid search can be a highly effective part of your digital marketing strategy when done correctly. This means bringing in quality leads at a minimum cost to you, however, all too often we see businesses fall into the trap of spending too much without getting any real return on investment.

We deliver holistic Google Ads management services

Every Google Ads management campaign starts with getting to know you and your customers. We provide extensive search query analysis to determine what keywords are going to hit home the quickest and then we roadmap a plan of attack for both the short and long-term. We don’t believe in rushing the setup of your campaign and pay just as much attention when your Google advertising campaign are running too.
Here are some of the Google Ads services we provide to Australian businesses.

1. Ad Copy Testing

Just because it sounds like a Shakespearian masterpiece in your head, doesn’t mean it’s the right copy for the job. We’ll make sure your ad copy hits home runs.

2. Query Analysis

We’ll increase your campaign ROI by better connecting with long-tail searchers, who are further along the purchasing funnel, by performing routine analysis of search queries.

3. Dynamic Ads

Utilising Dynamic Search Ads, we eliminate purchasing hurdles such as multiple page views or a slower website by quickly directing potential customers to the page they want to see.

4. Bid Management

We stay ahead of the competition, keep on top of your campaign visibility and design rules to match with specific campaign goals through strategic bid management.

Local Search

What’s more, we’ll harvest data from your PPC advertising to fuel social media campaigns that retarget customers via Facebook and Instagram so you stay top of mind.

Landing Pages

Lastly, just in case your landing page does not convert traffic well enough, our team of website designers will whip you up a brand new one that converts like a beast.

Looking for plans and pricing? Get a preview of our PPC services

Your business, audience, and market is unique. From our more than 25 years in the industry (and as a Google Premier Partner), we’ve learned that PPC plans built around vs. forced to fit a business perform best. That’s why WebFX specializes in custom pay-per-click services. Learn more about what our customizable plans can include below:

Solving key challenges for businesses

324%

Total Traffic Growth

432%

Organic Traffic Growth

43%

Conversion Rate Growth

Stroud Homes

Stroud Homes is an award-winning home builder with franchises all around Australia, the number of which has been growing exponentially.

324%

Total Traffic Growth

432%

Organic Traffic Growth

43%

Conversion Rate Growth

Stroud Homes

Stroud Homes is an award-winning home builder with franchises all around Australia, the number of which has been growing exponentially.

Pricing custom to you. Starting at $600 per month.

The Details

Let’s clarify what SEO is (and isn’t), and how it works to get your website greater visibility in search results.
Where search engine optimisation (SEO) is the act of making your website rank higher on Google search engine results pages, Google ads are the paid alternative. Rather than adjusting various elements on your website, maintaining outreach and referral networks, and releasing constant content marketing, the Google Ads platforms allows you to create online ads with targeted keywords around your products and services and push them forward on a bidding system. This is known as pay-per-click (PPC), meaning when someone searches for a keyword and clicks on your ad, you then pay a specified amount. It is a far more direct method to getting your site link to the top of Google search engines.
Google Ads run like an auction system. You build an ad and enter the keywords you wish for it to be presented under once a user enters it into the search engine, and then allocate a bid you are willing to spend on that ad. Paired with your Quality Score and the relevance of your ad to your landing page and selected keywords, the search engine will then review whether you ‘win’ the auction. If so, you will pay an amount every time someone clicks on your ad from the search engine (known as pay-per-click or PPC).

If you are looking to receive the best out of your Google Ads campaigns, you need to work with the best, and that means a Google Partner.

An agency is awarded with the Google Partner certification when they have demonstrated expertise with Google’s suite of Ad products (display, search, video, mobile, and shopping). It is important to work with an agency who is a current Google Partner as the ad products will frequently change, meaning they have kept up to date with any evolving trends or best practice methods. This also refers to Google’s range of tools and analytics platforms. Combined, this skillset will leave an agency partner as the best placed to advise you on how you should be spending a budget with your Google Ads campaigns in order to achieve your goals.

There are several methods for tracking the return on investment generated by your Google Ads campaigns.

If you are working with Clearwater – then there’s no need to fret! We provide consistent, transparent, and easy to understand reporting clearly demonstrating the performance of your campaigns.

If not, there are several metrics you can review to gain insight into the ROI of campaigns. Click through rate (CTR), for example, outlines the amount of people who have seen your ad on the search engine and clicked on it to learn more. Also consider reviewing your Quality Score, which shows how Google views your ads, and is built upon a mix of landing page performance, keywords, and other elements. Analysing cost per conversion (CPC) will also give you insight into how much you are having to spend in order to obtain a new client. Lastly, use the information available in Google Analytics or Ads interface for more understanding into your campaign performance.

This duplicitous act is called ‘click fraud’ , and unfortunately is not uncommon within competitive industries. Google does have several methods to circumvent this practice, however, such as when a bot has been created to repeatedly click on an ad to exhaust your budgets. Google can block the activity and punish this IP address, saving you from paying for those artificial clicks. You can also manually block clicks from particular IP addresses attached to competitors to further protect yourself from this tactic.

Google Ads and SEO play in the same space, so it is only natural to question if one affects the other. The answer is that Google Ads won’t have any direct effect on your SEO performance. The amount you spend on your campaigns will not boost rankings by association. They can, however, work in partnership to boost the performance of your wider digital marketing strategy. SEO takes time to take hold and start delivering consistent results, whereas Google Ads provides a more immediate alternative. Pairing these together can allow you to drive traffic to your website while SEO is still building, allowing your business to gain insights and start refining user experience to hold the attention of visitors. This data drawn from your ads will therefore benefit your SEO throughout your target landing pages and keywords, boosting performance at an accelerated rate (identifying ad copy that works, keywords that are most valuable, and so on).

Related Service

SEO

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Local SEO
Technical SEO
Content Development

Social Media Advertising

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Facebook Ads
Instagram Ads
LinkedIn Ads

Email Marketing

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Facebook Ads
Instagram Ads
LinkedIn Ads

E-Commerce

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Facebook Ads
Instagram Ads
LinkedIn Ads